WHAT IS AND AUDIENCE?
an individual or collective group of people who read or consume any media text. E.g radio listeners, Television viewers, newspaper and magazine readers, web traffic on websites.
WHY ARE AUDIENCES IMPORTANT ?
without audiences there would be no media.
media organizations produce media texts.
fragmented audience
The division of audiences into smaller groups due to the variety of media outlets.
mass audience
often termed broadcast audience. those who consume mainstream or popular texts such as soaps or sitcoms. media and communication that targets a very large group of people (women ,men, children ,adults).
Niche audience
much smaller. but very influential. a niche audience is a small ,select group of people with every unique interests.
psychographics
demographic profiling is to do with income
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