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jungle book essay

 essay on marketing/ circulation 

Disney is the third largest conglomerate in the world. They own marvel, Lucasfilm, Pixar and recently bought 20th century fox , which was one of the big 6. Disney has 2000 revenues topped $25 billion, with 27% from Disney parks and resorts, 24% from studio entertainment, and 17% from media networks. they own many more companies which allows them to have such a large audience this also helps because Disney can work in synergy with their other companies to help promote other films.

The marketing for the jungle book 2016 was mainly done online. They advertised the movie through trailers that were posted on YouTube or that were played on tv. this was to aim the movie at children who are around 12. they also created social media pages where they would post images and video to promote the movie. they also got bloggers to talk about the movie. another thing Disney did was post a 360 video onto Facebook, aimed at the older audience mainly people from 20 and onwards who would remember the original from their childhood. Jon Favreau helped with the advertising a he was a very well known director from previously directing the iron man movies and the avengers movies which were very popular and liked. Disney attracted an older audience by making the film dark, also this made people think that this would be similar to Jon Favreau's previous movies. This film was also heavily aimed at a male audience because it was very male orientated and this movie was advertised as a violent and action movie. Disney also held conventions for the jungle book where they would get the famous voice actor on stage to talk to a large audience. they also previewed clips and trailers for the movie. Disney did not just do this at conventions, they also advertised the movie at Disneyland Florida and help more previews to the film. This film was heavily advertised to both the Asian and the Hispanic community through marketing schemes, this was to gain a larger audience and make more people fill the seats in the theatres.

questions 3 and 4

question 1 and 2