minecraft notes

 Mojang is a Swedish game developer based in Stockholm founded by Marcus Person in 2009. Microsoft was founded by bill gates and Paul Allen on April 4th 1975. 25th September 2014 Mojang became part of the Microsoft studious who were bought for 2.5 billion dollars. Minecraft has 112 million monthly players and was created by Mojang. 

twitch is a screaming platform based around gaming and IRL. twitch is owned by prime and they have a subscription method called twitch prime which allows you to have one free subscription per month. 

fandom theory : Jenkins ,twitch relates to marketing in fandom theory.

Minecraft on twitch has 17 million 500 thousand followers. Minecraft has its own twitch channel which host all of the players streaming Minecraft. an example of one of these streamers is callmecarson who has set up an event called SMP live where allot of famous streamers gather to play Minecraft and stream.

the most popular video games are Minecraft Tetris and GTA 5. 

benefits to gaming, Minecraft: developing problem solving skills, basic programming and encourages creativity.

demographics 

63% of US house holds include at least on frequent gamer 

65% of homes have a video game device 

47% of gamers are between 18 an 49 years old 

average male who plays games is 35 

average women is 44 

59% of those who play games on a regular bases are men 

the average gamer has been playing video games for 13 years 

Minecraft has been around for 10 years and is a sandbox game (open ended game, without specific goal or guide lines).

Minecraft is regulated by the video standards council VSC 

Minecraft is a PEGI 7 but the story mode was a PEGI 12 because of the content.

it has maintained its audience through marketing and word of mouth. with events like minecon and the release of toys. 

audiences reach globally through social media platforms and conventions.

it is platform agnostic (can be accessed on multiple platforms) such as xbox, playstation ,wii ,switch and on pc.

it has told over 180 million copies over the last 10 years.

why was Minecraft successful : customisability, player base, open world ,game modes .