Thursday, 6 May 2021

minecraft revision

 why would Microsoft be keen to purchase Minecraft?

they could see that there was allot of interest early on and that it would be a good opportunity to make allot of money from selling Minecraft.

there are four different modes in Minecraft :

survival ,is the primary game mode in Minecraft where players must collect resources, build structures, battle mobs, manage hunger and explore the world to survive. survival has a respawn.

creative,  is where the survival aspects are taken away and allows players to easily create and destroy structures and mechanisms with the inclusion of an infinite use of blocks and flying. Also you cannot die in this mode.

hardcore, is a survival game mode where the server runs on hard difficulty and players only have one life. in this game mode you have no respawns and once the game is over you cannot continue.

adventure, is a mode where players explore other player created maps. 

realms are personal multiplayer servers, run by Minecraft just for you and your friends. your Minecraft world is online and always accessible, even when you log off. only people you invite can join your world, and what you do there is up to you. This enhances the game because it allows you to play with your friends in a private world where no strangers can effect your game.

the marketplace is an in game store , where players can purchase access to skins, textures and worlds for community creators, who in turn get reimburses for their creations.

cross play is where you can play with other people on the same game but different consoles online.

twitch tv is a video game broadcasting and viewing platform where viewers can donate to their favourite players.

Minecraft is available on allot of different platforms including: java, android, nintendo switch, microsoft windows ,playstation 4, ios ,macOS ,xbox one, wii U

developments in Minecraft's future will include many updates to the game and introducing new biomes and mobs. Minecraft could also release more modes and features depending on what the audience want.

How has Minecraft been marketed and how has it developed a franchise ?

Minecraft has marketed through trailers and word of mouth. The most of the marketing has been left to content creators by creating their gameplay videos this brings in a large audience. Minecraft has also started to bring out toys like Minecraft figures of life-size pickaxes. they have also brought out Lego sets. minecraft holds minecon and has also brought out minecraft related games like story mode.

minecraft notes

 Mojang is a Swedish game developer based in Stockholm founded by Marcus Person in 2009. Microsoft was founded by bill gates and Paul Allen on April 4th 1975. 25th September 2014 Mojang became part of the Microsoft studious who were bought for 2.5 billion dollars. Minecraft has 112 million monthly players and was created by Mojang. 

twitch is a screaming platform based around gaming and IRL. twitch is owned by prime and they have a subscription method called twitch prime which allows you to have one free subscription per month. 

fandom theory : Jenkins ,twitch relates to marketing in fandom theory.

Minecraft on twitch has 17 million 500 thousand followers. Minecraft has its own twitch channel which host all of the players streaming Minecraft. an example of one of these streamers is callmecarson who has set up an event called SMP live where allot of famous streamers gather to play Minecraft and stream.

the most popular video games are Minecraft Tetris and GTA 5. 

benefits to gaming, Minecraft: developing problem solving skills, basic programming and encourages creativity.

demographics 

63% of US house holds include at least on frequent gamer 

65% of homes have a video game device 

47% of gamers are between 18 an 49 years old 

average male who plays games is 35 

average women is 44 

59% of those who play games on a regular bases are men 

the average gamer has been playing video games for 13 years 

Minecraft has been around for 10 years and is a sandbox game (open ended game, without specific goal or guide lines).

Minecraft is regulated by the video standards council VSC 

Minecraft is a PEGI 7 but the story mode was a PEGI 12 because of the content.

it has maintained its audience through marketing and word of mouth. with events like minecon and the release of toys. 

audiences reach globally through social media platforms and conventions.

it is platform agnostic (can be accessed on multiple platforms) such as xbox, playstation ,wii ,switch and on pc.

it has told over 180 million copies over the last 10 years.

why was Minecraft successful : customisability, player base, open world ,game modes .

minecraft revision

 why would Microsoft be keen to purchase Minecraft? they could see that there was allot of interest early on and that it would be a good opp...